Do you incorporate humour in your sales pitch when you are selling your landscape design services? Do you bond with your clients by sharing the same sense of humour? Do your witty comments and your funny puns make you a more pleasant business person? The best salespeople use humor to sell.
Yes, you’re a designer, but if you own a landscape design business, you have to put on your salespeople hat and own that role, or you won’t grow. Consider that content marketing (eNewsletters, blog posts, social media posts, etc) are all a part of your sales efforts, and humor has a place in them.
The Importance of Humour
I say, make me laugh, make me remember. The most unforgettable ad campaigns are filled with humour. People remember the ads, share the ads with their friends, and – most importantly – remember to buy the products.
Humour plays an important role in content marketing. According to Nielsen’s extensive research, humour is an important messaging theme that resonates best with European and with North American audiences. Humorous themes are followed closely by themes that depict real-life situations.
How to Infuse Your Content with Humour
You can sparingly add humour to all your content. For example, puns can easily be inserted into your blog posts. Pictures with funny captions can be transformed into memes. Punchy tweets can be liked and shared galore.
Add some humour in your whitepapers to retain the reader’s attention. Joke around in your videos and keep the mood light in your podcasts.
Find words that rhyme with your product name and pick the funny ones. Consider looking at your marketing channels to determine where you can insert some well-delivered wit or comedy.
Not in the mood to crack a joke? Try googling jokes, or maybe getting inspirational quotes from Pinterest. Even if you did get your inspiration from the Internet, I wouldn’t tell. My tulips are sealed 😉
Do you want help devising a strategy for marketing your landscape design business? We would love to help! Contact us at 407-461-4368 or email@example.com.