August 1, 2017

Effective Content Marketing for Garden Designers

Effective Content Marketing for Garden Designers

When you are new to content marketing, you may be tempted to think that it’s as easy as writing, publishing, and getting instant results. That would be the equivalent of planting a seed, watering it a little bit, and expecting a full-fledged garden to emerge. Effective content marketing for garden designers can be complicated, but in a good way. Some complexities in life lead down a rabbit trail. Others come with answers and definition: that’s the case here.

Let’s take a look at 10 features of great content marketing strategies that you can apply to your landscape business. These features will help you generate results with deep roots that will withstand all sorts of weather.

1. Your content answers your customer’s questions. Post content that answers the questions customers type into their Google searches. You can find out what questions people have using the Google Ads Keyword Planner. 

2. Your posts add value to the reader. People who are satisfied with the quality of the answers they get from reading your blog posts are more inclined to do business with you.

3. Your blog builds credibility. Build a blog that showcases your expertise and that demonstrates your competencies. Even though many designers think of blogs as a thing of the past, the new blogging approach is definitely an element of effective content marketing for garden designers.

4. Your blog is not salesy. Just like you can’t force a plant to grow in your garden, you can’t push a sale too hard on your blog. Let your blog be informative, educational, and interesting. A strong sales pitch is unadvisable, but a subtle call to action is acceptable.

5. Your content is unique. Unique content stands out. Post beautiful and professional pictures of your landscape designs. Go bold on infographics. Stand out from the crowd!

6. Your posts are relevant. Ensure your posts drive your reader though the customer journey and turn a cold lead into a warm lead.

7. Your posts are easy to read. Allow readers to easily obtain the information they are looking for.

8. Your content is in the right format. Try transforming statistics into eye-catching infographics and turning how-to manuals into fun videos.

9. Your blog is well-written. Your blog is a reflection of your business. Make sure your image is impeccable and consider hiring a professional to design a good impression.

10. Your posts are concise. Readers want content that is quickly digested. Since time is money, your posts should answer questions concisely.

In reading these tips, can you identify effective content marketing for garden designers? Chances are, you can incorporate some or all of these tips into your plan immediately.

Do you want help devising a strategy for marketing your landscape design business? We would love to help! Contact us at 407-461-4368 or landscapemarketingexperts@gmail.com.

Diana Rapeanu

Diana Rapeanu is a Canadian author and Chartered Professional Accountant (CPA) who writes about business and entrepreneurship. Diana understands that every business is unique and should be treated differently. Her goal is to help small businesses make more money and gain more market share from the giants.

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