Blog

Every Garden Has a Secret: How to Tell Your Story to Your Clients

Every flower has a story and every garden has a secret. As a landscape designer, you are a natural storyteller. You design landscapes that tell a story and create art that expresses a message. As part your branding, it is important to translate the story your designs tell into a story you can tell your clients. Translate your passion for storytelling and simplify your mess [...]

Continue reading

Use Humor to Sell Your Landscaping Services

Do you incorporate humour in your sales pitch when you are selling your landscape design services? Do you bond with your clients by sharing the same sense of humour? Do your witty comments and your funny puns make you a more pleasant business person? If you answered yes to any of these questions, you surely already know the importance of adding humour to your business. The [...]

Continue reading

Overcoming Writer’s Block for Landscape Designers

You know your business inside out. You'd think you'd be the best-qualified person to write about your business, and yet you have the writer's block.  Why You Struggle with Overcoming Writer's Block for Landscape Designers You have so many ideas stuck in your head. You have much to say and yet nothing comes out on paper. It is so frustrating! Sometimes, lacking the [...]

Continue reading

Effective Content Marketing for Garden Designers

When you are new to content marketing, you may be tempted to think that it's as easy as writing, publishing, and getting instant results. That would be the equivalent of planting a seed, watering it a little bit, and expecting a full-fledged garden to emerge. Effective content marketing for garden designers can be complicated, but in a good way. Some complexities in life lead d [...]

Continue reading

5 Content Marketing Mistakes to Avoid When Marketing a Landscape Design Business

Designing landscape art bears a resemblance to creating an effective content marketing strategy: the quality of the design makes or breaks your business. There is both science and art behind designing the perfect landscape as well as designing the most effective content marketing strategy. Just as with landscape design, an effective content marketing strategy must be planne [...]

Continue reading

Published! A Feature on Davis Dalbok

Are you familiar with the design work of Davis Dalbok? If you're an enthusiastic garden maker, chances are you have. You can now get inside his head, thanks to Landscape Marketing Experts writer Megan Padilla, who contributes to Garden Design magazine regularly. Once an editor for the magazine and now a frequent contributor, Megan has an insider's view of the world of gardens a [...]

Continue reading

Published! Feature With Biosphere Nursery

A few months ago, I posted to the blog about my visit to a small native plant nursery in Winter Garden, Florida. Since then, I pitched and wrote a feature about gardening the natural way in Central Florida, and I was able to spend quality time with the knowledgeable team at Biosphere Nursery, and they figured magically into the story. The feature was just published in the Ap [...]

Continue reading

Getting Social at KBIS

The Modenus X Design Milk Social Lounge provided a place for new media pros to cool their heels, connect, and learn at KBIS 2017 For the first time, KBIS (the Kitchen and Bath Industry Show) featured a space where influencers, bloggers, and social media professionals could recharge and connect. First of all, you might ask, what does that have to do with gardens? Answer: KBIS [...]

Continue reading

Biosphere Nursery: A New Story

A few weeks ago, my mom and I went to a really cool little nursery in Winter Garden called Biosphere Nursery. My mom was looking for some plants for her backyard, and I was just hanging out. While I was strolling between the Florida natives and Florida-friendly non-invasives (the only two options at Biosphere), I spotted a gorgeous mound of something called Scorpion's Tail. [...]

Continue reading

Get Published: Create a Garden Feature Story

Most garden designers want to get their work published. (That's mostly true. I once met a garden designer in Texas who had so much work that she had stopped taking new business and didn't want to publicize her services. What a great problem to have!) There are many avenues to getting your garden feature published. You may know a magazine scout or garden writer who can pitch you [...]

Continue reading

What the 2017 Garden Trends Report Means For Your Business

When you hear the phrase garden trends report you might think, “But my clients aren’t trend chasers.” Garden Media Group’s annual trend report isn’t about that. It’s about observing areas of growth in our industry, and giving you free access to consumer information that will drive business in 2017. Here are a few highlights that are especially meaningful for gard [...]

Continue reading

How My Latest Story on Water Features Came Together

Most days, I'm immersed in marketing projects for our clients. Many of them are in the landscape design field, and I thoroughly enjoy creating strategies for them so they can expand their reach and grow their businesses. Once in a while, I get an editorial writing project, like the assignment from Orlando Magazine on water features. I reached out to friends in the industry for [...]

Continue reading

Garden Designers, Share What You Know

Last year I wrote a piece full of tips for adding style and personalization to backyards, emphasizing that every material and every surface is an opportunity to make your yard your own. The ideas came from garden designers that I've known for years, people who daily invest their knowledge and creativity in other people's gardens (plus their own!). One of the ideas in my Orla [...]

Continue reading

Small Space Gardens and the Influence of Modernism

I've got small garden spaces on the brain--specifically in areas that are adjacent to the house, condo or apartment. Many people don't have more space to work with than a porch or terrace, and if they do have more space, they tend to spend most of their time close to the house anyway. To address these realities, I'm talking to landscape designers and architects and listening to [...]

Continue reading

New issue of Landscape Architecture is Compelling

Lisa Gimmy’s story on the Lovelace Garden, designed by Isabelle Greene, FASLA, is in the current issue of Landscape Architecture Magazine. The garden is best known for its beautiful swimming pool. Greene pioneered the use of natural stone in swimming pools and spas, and the Lovelace pool is one of her masterworks. The article focuses on Greene’s design process, which res [...]

Continue reading

A Pond in Sarasota

I was going to tell the story of the year I lived in Sarasota, the gardens I discovered there, and the beauty of the natural landscape. But this week I met Ana Bowers online, and fell in love with the pictures she sent me of her Sarasota garden. Sometimes pictures tell the story best. I suspect you might fall in love with this garden, too.     &nb [...]

Continue reading

I Fancy a Garden Shed

One of the best things that came out of my time as Editor of American Photo magazine was a deep love for Flickr, a photography site that I search a few times a week. American Photo had a partnership with Flickr at that time, so I made it a point to get to know the ins and outs of what Flickr has to offer. Anyone can store and share their photos on Flickr, so professionals, p [...]

Continue reading

What Folly!

My sister was walking by a lake called Pühajärv near Otepää in Estonia and came upon this old rowboat planted with flowers. Lately I've been reaping the benefits of her photography and her good eye. She snapped a photo and sent it to me, and inadvertently inspired this post. She got me thinking about garden follies and how they came to be. First off, a folly is an archi [...]

Continue reading

Hanging with the Horticult

A few months ago my editor mentioned the Horticult (a.k.a. Chantal Aida Gordon and Ryan Benoit) and thought it would be a good idea to reach out to them. I was all in. Their blog documents their garden-immersed lifestyle, their hands-on approach to making their garden their own, and the amazing d.i.y. creations that earned them Better Homes & Gardens Best Gardening Blog sta [...]

Continue reading

A Path to the Garden

I don't have much of a garden. My lame excuse is that the shady slope in my back yard isn't conducive to gardening, and I don't have a front yard. Someday I'll get serious and terrace the hill that leads down to the lake, and plant a ton of tropicals back there. For now, I have containers beside the garage, back door and on the patio. I water them sometimes. Our two migh [...]

Continue reading