Monthly Archives: January 2017
Monthly Archives: January 2017
A few weeks ago, my mom and I went to a really cool little nursery in Winter Garden called Biosphere Nursery. My mom was looking for some plants for her backyard, and I was just hanging out. While I was strolling between the Florida natives and Florida-friendly non-invasives (the only two options at Biosphere), I spotted a gorgeous mound of something called Scorpion’s Tail.
I had to have it. There’s a bare border beside the path to my backyard that has needed something that can tolerate shade, and that’s been hard to find. This was it.
In Florida, the majority of nurseries sell plants for full sun, because most homes get such intense, direct sunlight. This is the Sunshine State, after all. My yard is a little weird. There’s no place to plant in the front, the planting areas on the sides of the house are shaded by nearby houses, and my backyard is under the cover of a large oak tree. This is fantastic news for my power bill, but problematic when it comes to finding plants.
As I explored the rest of the nursery, I found many shade-tolerant plants–many of which have blooms–and I soon realized I was in a very special place. I’ve been to most of Central Florida’s nurseries, but rarely have I come across one that offers such unusual variety, and all native or non-invasive.
My next thought was that this magical place, which is out of the way and not very well-known, needs to be found by more people. I pitched a story to Orlando Magazine, and they said yes. This week, I will sit down with the staff at Biosphere and listen as they describe the makings of their cool little universe. I’m so excited! Judging from the limited experience I’ve had at Biosphere Nursery, I’m confident there will be many more revelations during my next visit. Soon, all of Central Florida will know about it.
Most garden designers want to get their work published. (That’s mostly true. I once met a garden designer in Texas who had so much work that she had stopped taking new business and didn’t want to publicize her services. What a great problem to have!) There are many avenues to getting your garden feature published. You may know a magazine scout or garden writer who can pitch your design to an editor. You may have a publicist with good connections who helps get your design work in front of the right people. You may be so well known that editors come to you to ask about your latest projects.
You can also publish your projects yourself.
Several years ago, a garden designer in Pasadena, CA, came to me to ask me to write a garden feature about one of her projects. Then she had me write more about other gardens she designed. She turned those into illustrated booklets that she distributed to her clients and potential clients. I thought it was a great idea, so I began offering this service to my customers.
If you have (or can get) good photos of a favorite project you’ve designed, the foundation of your feature is in place. Then, we look at your plans and photos, talk with you and perhaps your client about the project, and write the story. Our designer creates a layout. Then, you have a digital version of a feature story that you can use as a part of your marketing efforts. You can also print and distribute it.
Most businesses are looking for content for social media and their websites. A garden feature is a perfect fit because it appeals to what people love most: beautiful gardens!
Here’s an example of what it could look like: CLICK
The best part is that you don’t have to wait for a magazine to discover you!
If this sounds like something you’re interested in, give us a call at 407-461-4368.